by Josephine D. Lock
It’s Jenny, it’s Jenny, she’s nice to you;
It’s Jenny it’s Jenny, she’ll do what you do;
It’s Jenny, it’s Jenny, she’ll hug you too;
Jenny is so good to you!
Growing up, my sisters and I used to sing this song every time we saw our cousin Jenny. It may sound silly but I can still remember the exact tune and tempo of this particular impromptu family jam. Maybe someday you’ll even learn to sing it too. But for now, it remains a Dayco tradition, one that’s as true as the very subject it celebrates: the one and only Jenny Dayco.
Decades have passed since that song was first written, but not much has changed about Jenny. She’s grown up to be the same incredibly nice and easy-going person she was a kid. She gives the most amazing hugs. Even today, as Jenny is one of LA’s most sought after jewelry designers, you can’t help but conclude that yes, she truly is good to not only you, but so many others.
Customers around the world love wearing Jenny Dayco’s pieces for they offer a personal touch that remains unique to her. From concept to delivery, Jenny’s designs carry a distinct blend of genuine, hand-crafted quality mixed with a shot of her contagious joy and sense of humour. It’s what people have come to expect and know to be true. And it’s these same people – everyone from her customers to stockists and stylists, who continue to inspire her work.
“I still have to learn things along the way. As my work and creativity evolves, so do the needs of my customers. I like to think that I’ve tried to grow with them over the years,” she says, reflectively. “I’m thankful to my stores, customers, and stylists for their ‘out of the box’ requests. Their questions force me to create new things or build upon ideas and techniques that I’m not immediately familiar with.”
And oftentimes, that’s where the magic begins. An idea that was once floating around in her aesthetic consciousness will finally begin to take shape. “There have been numerous moments when I’ve had a piece, or part, or stone, that I got when I first started out, and I’ve paired it with something I got a couple weeks ago,” she says. “Bits and pieces start to come together like a puzzle being solved!”
But her pieces don’t always come together that swiftly.
“There are times where I think I’ve dodged a bullet and times when I haven’t, but those times I ended up making mediocre work,” she says. “I’ve made numerous mistakes. I even have a secret TBD box of pieces that I wasn’t able to craft quite right. But as an artist, I think that making imperfect creations is crucial to getting to that next step, that next piece.”
It’s difficult to believe that Jenny has ever made any mistakes as her one-woman business continues to thrive in a market dominated by fast fashion stores and jewelry lines that are mass produced.
Ten years ago, she never would have guessed that her jewelry designs would be gracing the pages of international fashion magazines and runway shows or end up on a coveted list of Hollywood celebrities. Since 2004, her pieces have also been a musician’s best friend, donned by everyone from Beyoncé to Aerosmith’s Steven Tyler.
So what’s Jenny’s secret to success, you may ask. What is it that sets her apart from the rest? My gut instinct says it’s something that no one else has – it’s Jenny herself. And because she’s original, her pieces continue to be as well. Many have tried to copy her style; others have attempted to produce replicas of her designs. But they can never capture the amount of time, care, and detail spent on every piece she makes.
“I allow myself the freedom to create without pressure because I know I have no control over what customers will and will not buy. People will feel drawn when they see the love and inspiration in something I make because it resonates within them too.”
And boy, has it ever. One particular piece she designed resonated with Rihanna and ended up staying with her throughout her entire tour: it was a beautifully crafted silver heart locket, which was also later seen being worn by Selena Gomez. A second piece that resonated with another famous customer was a gold heart locket Necklace which Taylor Swift wore on a photo shoot, then ended up buying to keep for herself.
“Celebrities have access to practically anything in the universe, so when they decide upon wearing and having my pieces, it makes me feel extraordinary about the work I do.”
But no matter how extraordinary the feeling, it’s clear that celebrities are not Jenny’s passion or aim. Her focus is on the every day feelings, thoughts, and ideas – everything from the tangible to the nostalgic.
“Ideas always come and go in my mind, but I try my best to make things that will last forever, maybe even lifetimes, a piece that may get passed down from one generation to the next.”
What is next? Where does Jenny see herself taking the company in the future? Branching out into other accessories, expanding into clothing and creating her own custom t shirts, as well as working on special projects with other designers and brands are just a few of the plans she has in mind.
As she continues to build her company, it’s clear that the best of Jenny Dayco is yet to come and personally, I cannot wait to see what she will have accomplished after another decade of Dayco is complete. Until then, let’s all keep singing the Jenny anthem because as you now know, she truly is good. Happy 10 years Jenny Dayco!