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Behind the scenes of my spring collection shoot!

Here’s a little glimpse on what goes on behind the scenes on one of my shoots!  My overall concept was to do a loose interpretation of “shipwrecked jewelry” on a sunny beach with my work husband, Josh Williams!  I chose El Matador in Malibu as our location, because I love its rugged rocks, tide pools, caves, and crashing waves.  What Josh and I did not expect is that the tide would be so high that day!  We could barely see the rocks and tide pools since every wave covered them completely!  So we made do with the driftwood we found on the beach, and started shooting there.  As time went on, I felt more bold to get in the water–which hilariously enough I did NOT think I would be doing–to lay my pieces out on the rocks.  (I didn’t even bring a towel–that’s how naive I was about the tides!)  We would get in the water numerous times to get our shots, and then rush out as the waves would come in!  It was quite a workout as we ran back and forth, yelping and laughing while trying to not let my pieces get swept away!  I’ll admit, a couple times I really thought my jewelry was gone for good, and was swept out to sea, only to find that it would come back to the sand several feet away!  Guess you guys are really meant to have these particular pieces!  Hope you all enjoy all the wonderful photos and the story behind it all!  To see more of Josh’s work, please visit his website at www.joshwilliamsphotography.com.

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Spring collection coming soon!

Jenny Dayco jewelry springs forward

I spent this past holiday season in the Bay Area, and its watery surroundings is what has inspired me to create a beautiful collection for Spring 2016!  I often drove alongside the San Francisco Bay, over the Bay Bridge, and over the Golden Gate bridge–basically playing a “tourist” in the areas I grew up in.  I spent chilly evenings along the Embarcadero, braved driving through El Nino style weather conditions, and saw the city streets glisten underneath all the street lights.  This wet wonderland will serve as my inspiration for a collection that is all things bright, beautiful, with soft colors, and plenty of movement!  Check back soon for gorgeous images shot by my work husband, Josh Williams.  Photo courtesy of Kenjo Raif of Garage Star. Can’t wait to share with you all of what’s to come!  Love, Jenny

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Get 20% off your entire order!

Shine bright Jenny Dayco holiday 2015

Get ridiculously gorgeous this holiday season with some amazing pieces!  Or are you looking for a gift for that special someone?  Find the perfect gift for the most devoted Taylor Swift fan you know!  (Or if you’re a die-hard Swiftie, get for you AND your BFF!)  Enter coupon code SPARKLEMEUP at checkout.  Exclusions apply to the mystery jewelry box–but hey, always free domestic and international shipping to wherever you are!  There’s no limit to how many times you can use the code, but it does expire on 12-22-15!  To make sure your item gets there by Christmas, place your order by Monday, December 14th.  For international orders, please order by Monday, December 7th or earlier.  All orders shipped after these dates are subject to be received after the Christmas holiday.  Thanks for shopping!  And always keep checking on my online store for new products added weekly!

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Courtney’s wedding!

Wedding dress belt and bridal headband by Jenny Dayco

A few months ago, my work husband, photographer Josh Williams, asked me to make his sister’s bridal accessories for her October 10th wedding! The outfits of the bride and groom are such an important part of a wedding, especially the bride’s dress as this is one of the biggest things that people talk about after the event. To help me out with my designs for her accessories, Courtney sent me some inspiration pictures she’d found, along with some pictures of her dress! Accessories are an essential for every outfit, let alone your wedding day outfit. It was so important that her accessories were perfect and matched her dress as well as they could. Her dress was so gorgeous, it reminded me of the sort of dresses you would expect to see from luxury wedding dress brands like Winnie Couture (for Wedding Dresses in Atlanta) for example. The pressure was on as I knew that the bride would be wearing these accessories all day, and being photographed in them! They had to be perfect for her special day.

Despite having these pictures, I still needed some direction from Josh as to what would pair well with her dress, so we went to downtown LA together to scout for some supplies! It was Josh’s first time going into all the supply stores, so he was (not surprisingly!) visually overwhelmed! (Plus the 90+ degree heat didn’t help either) But, after a zigzag search of all kinds of sparkly bridal trims and goodies, we finally narrowed it down to a couple of crucial pieces to start from! And pictured above is the final result of her accessories. Hopefully they will match her dress perfectly, I’m sure she’ll look amazing on her big day. I’m looking forward to making more bridal pieces in the future, and seeing the pictures from Josh’s sisters wedding day soon!

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1970’s Glam with Audrina Patridge!

So remember that fun behind the scenes post about Audrina Patridge‘s new lifestyle blog?  I’m totally in love with all the images that my work husband, Josh Williams, lensed for this amazing 70’s inspired shoot!  We got to experiment with a lot of looks, transitioning from Farrah Fawcett to Jerry Hall glam!  Myself and Jessica Oliver from Swift Vintage did the wardrobe for this shoot, along with hairstylist Briana Cisneros, and make-up artist Amy Clarke. Definitely visit Audrina’s new blog at www.audrinapatridge.com!

To purchase her pieces from this shoot, please visit https://jennydayco.com/product-tag/audrina-patridge-2/.

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Taco Tuesday outfit!

Jenny Dayco Taco Tuesday outfit

Right after I did a photo shoot with Josh Williams for my website, my friend invited me to Taco Tuesday at Marix in West Hollywood!  But since my outfit was so cute, I asked my friend Will Youngblood to snap this quick photo of me!  It was a warm LA evening, so I decided to wear a light and breezy outfit.  Vintage dress, 70’s silver belt, and vintage hand tooled leather bag from Jet Rag, boots by MIA, turquoise howlite pendant necklace and silver agate locket ring by yours truly!

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Ronda Rousey wearing my necklace!

Ronda Rousey wearing a hypersthene and gold arrow necklace by Jenny Dayco

Last night, my cousin Josephine Dayco Lock texted me and said that she was going to meet MMA champion Ronda Rousey at a press event in Sydney!  And that she was planning on giving my necklace to Ronda as a gift!  Cut to a few hours later (while I was asleep–Pacific Standard Time vs. Australia time), I woke up to find an awesome photo she sent me of Ronda wearing my vintage gold chain, hypersthene stone, and gold arrow necklace!  I was so excited!!  I’ve been a huge fan of Ronda’s since “The Expendables 3”, and most recently for “Furious 7”.  Looking forward to hopefully having her wear more pieces in the future!

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First outfit post! Happy hour style!

Jenny Dayco happy hour outfit ootd

For a long time, I’ve always wanted to do a plus size fashion blog!  I just wanted to share with the world how I wear my jewelry with all my fun outfits!  I hope these posts inspire you all to try new styles or types of outfits–as I’ve learned to experiment through the years with my own personal style!  Being a plus size woman was actually the reason why I became a jewelry designer!  In the early 2000’s, there wasn’t as much edgy and fashion forward plus size clothing, so the only way I could dress up my outfits was through exciting jewelry and accessories!  Keep checking back for more outfit posts in the future!  And I would love to see how you all wear my jewelry with your outfits as well!

I recently went to happy hour with a friend, and it was a bright summer-y day in LA, so I chose to wear this boho casual outfit!  Hat by Panama Jack, Audrey sunglasses by Céline, top by Ecote from Urban Outfitters Surplus, acid wash denim shorts by Torrid, moto boots by MIA, and necklace by yours truly–available HERE.

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Made in Los Angeles meets made in Paris!

Marilyn Feltz and Jenny Dayco jewelry

You know how sometimes you just meet people and you instantaneously click with them?  That’s EXACTLY how I felt when I met the lovely Marilyn Feltz and her husband Alexis Gaffuri!  They were visiting from Paris and stopped by Swift Vintage and bought a couple pairs of my earrings for their lookbook shoot!  Afterwards, they got in touch, and they visited me at my studio to borrow more jewelry for their shoot!  And the end result was so amazing!!  Marilyn ended up buying a majority of the jewelry used on the shoot, which were all my newest and latest pieces!  Which means my busy hands must make more awesome gorgeousness!  To see more of Marilyn and Alexis’ clothing line, visit their site at http://www.marilynfeltz.com.

Photography by Tatiana Gerusova, model is Gia Genevieve, hair by Tony Medina, makeup by Mynxii White, and styling by Ashley Pamela Miller.

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Behind the scenes from Audrina Patridge’s first blog shoot!

Behind the scenes from Audrina Patridge blog shoot

So a few weeks ago, I got a call from my work husband, photographer Josh Williams!  He said that Audrina was planning on doing a photo shoot for her new blog, and wanted him and his team to work on it!  So naturally he called upon his glam squad dream team, myself and Jessica Oliver from Swift Vintage as wardrobe, hairstylist Briana Cisneros, and makeup artist Amy Clarke!  Audrina wanted to do a boho glam 1970’s style shoot–which was inspired by the likes of Jerry Hall, with a touch of bohemian glam!

The day was filled with lots of laughter and fun as we experimented with different types of 70’s looks!  At one point, we decided to do a shot of the crew–or basically what Audrina sees when she’s getting photographed!  Being behind the camera often, I never really think about what it looks like to the subject–having an audience stare back and looking to tweak things to make sure we get perfect shots!  Her blog launches at the end of this month, or at the beginning of September!  When her site is live, please visit www.audrinapatridge.com!  And for more behind the scenes fun from this shoot, visit my Pinterest board at: https://www.pinterest.com/jennydayco/behind-the-scenes/.

To buy some of the pieces that Audrina wore in this shoot and previous shoots, click here: https://jennydayco.com/product-tag/audrina-patridge-2/

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