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Spring collection coming soon!

Jenny Dayco jewelry springs forward

I spent this past holiday season in the Bay Area, and its watery surroundings is what has inspired me to create a beautiful collection for Spring 2016!  I often drove alongside the San Francisco Bay, over the Bay Bridge, and over the Golden Gate bridge–basically playing a “tourist” in the areas I grew up in.  I spent chilly evenings along the Embarcadero, braved driving through El Nino style weather conditions, and saw the city streets glisten underneath all the street lights.  This wet wonderland will serve as my inspiration for a collection that is all things bright, beautiful, with soft colors, and plenty of movement!  Check back soon for gorgeous images shot by my work husband, Josh Williams.  Photo courtesy of Kenjo Raif of Garage Star. Can’t wait to share with you all of what’s to come!  Love, Jenny

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Get 20% off your entire order!

Shine bright Jenny Dayco holiday 2015

Get ridiculously gorgeous this holiday season with some amazing pieces!  Or are you looking for a gift for that special someone?  Find the perfect gift for the most devoted Taylor Swift fan you know!  (Or if you’re a die-hard Swiftie, get for you AND your BFF!)  Enter coupon code SPARKLEMEUP at checkout.  Exclusions apply to the mystery jewelry box–but hey, always free domestic and international shipping to wherever you are!  There’s no limit to how many times you can use the code, but it does expire on 12-22-15!  To make sure your item gets there by Christmas, place your order by Monday, December 14th.  For international orders, please order by Monday, December 7th or earlier.  All orders shipped after these dates are subject to be received after the Christmas holiday.  Thanks for shopping!  And always keep checking on my online store for new products added weekly!

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Courtney’s wedding!

Wedding dress belt and bridal headband by Jenny Dayco

A few months ago, my work husband, photographer Josh Williams, asked me to make his sister’s bridal accessories for her October 10th wedding! The outfits of the bride and groom are such an important part of a wedding, especially the bride’s dress as this is one of the biggest things that people talk about after the event. To help me out with my designs for her accessories, Courtney sent me some inspiration pictures she’d found, along with some pictures of her dress! Accessories are an essential for every outfit, let alone your wedding day outfit. It was so important that her accessories were perfect and matched her dress as well as they could. Her dress was so gorgeous, it reminded me of the sort of dresses you would expect to see from luxury wedding dress brands like Winnie Couture (for Wedding Dresses in Atlanta) for example. The pressure was on as I knew that the bride would be wearing these accessories all day, and being photographed in them! They had to be perfect for her special day.

Despite having these pictures, I still needed some direction from Josh as to what would pair well with her dress, so we went to downtown LA together to scout for some supplies! It was Josh’s first time going into all the supply stores, so he was (not surprisingly!) visually overwhelmed! (Plus the 90+ degree heat didn’t help either) But, after a zigzag search of all kinds of sparkly bridal trims and goodies, we finally narrowed it down to a couple of crucial pieces to start from! And pictured above is the final result of her accessories. Hopefully they will match her dress perfectly, I’m sure she’ll look amazing on her big day. I’m looking forward to making more bridal pieces in the future, and seeing the pictures from Josh’s sisters wedding day soon!

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Made in Los Angeles meets made in Paris!

Marilyn Feltz and Jenny Dayco jewelry

You know how sometimes you just meet people and you instantaneously click with them?  That’s EXACTLY how I felt when I met the lovely Marilyn Feltz and her husband Alexis Gaffuri!  They were visiting from Paris and stopped by Swift Vintage and bought a couple pairs of my earrings for their lookbook shoot!  Afterwards, they got in touch, and they visited me at my studio to borrow more jewelry for their shoot!  And the end result was so amazing!!  Marilyn ended up buying a majority of the jewelry used on the shoot, which were all my newest and latest pieces!  Which means my busy hands must make more awesome gorgeousness!  To see more of Marilyn and Alexis’ clothing line, visit their site at

Photography by Tatiana Gerusova, model is Gia Genevieve, hair by Tony Medina, makeup by Mynxii White, and styling by Ashley Pamela Miller.

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Orly Shani on “Who Wore It Better”

Orly Shani wearing a Jenny Dayco necklace

Check out the lovely Orly Shani wearing a one of a kind necklace by Jenny Dayco on E!’s “Who Wore It Better”!  She is definitely one of my favorite fashionistas to accessorize, as she always pushes the envelope with her unique style.  I’m always thankful for her support of my jewelry line, so definitely check out her clothing line, Tuc + Wes, at  Her necklace is available for purchase online at:

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Congrats to Jenny Wu of Good Bad and Fab!

Jenny Wu of Good Bad and Fab wearing Jenny Dayco jewelry

So a couple weeks ago, I heard the good news that my fellow fashionista is going to be a contestant on the upcoming season of The Amazing Race!  I approached Jenny a few years ago about being in my fall 2012 lookbook!  The whole concept of the shoot was for her to style her outfits using my jewelry!  She went with a couple soft romantic looks, an edgy, rock n’ roll look, and a “Blair Waldorf” look for the shoot!  We had so much fun that day, especially with photographer Josh Williams (aka my work husband!)  You can see the shoot in its entirety on my Pinterest board at:  For more info about Jenny, check out her blog, Good Bad and Fab, and watch her cast video here!  I’m so proud of her and I’ll be crossing my fingers that she wins the grand prize!  The Amazing Race premieres on CBS on Wednesday, February 25th!

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New year, new beginnings!

Gold sunburst necklace by Jenny Dayco

Happy new year to everyone!!  I hope that 2015 will be a stellar year for everyone and their loved ones!  It has been so encouraging this past holiday season to see orders come through and know that my customers are happy with their pieces!  This year it is my mission to keep pushing my creative boundaries, so that I can make phenomenally awesome work that I know you guys will keep and cherish forever.  Keep a close eye out on my online store, as those one of a kind pieces get scooped up right away!  Looking forward to each and every one of you enjoying a piece that I’ve made as much as I’ve enjoyed making it!  xoxo, Jenny

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Our 10th Anniversary Party!

Jenny Dayco's 10th Anniversary party at Swift Vintage

Metallic balloons, raffle prizes, a self-serve bar, and plenty of bling. What better way for Jenny Dayco Jewelry to celebrate?On Saturday the 15th, we got dolled up for our 10th Anniversary Party hosted by Swift Vintage, thanks to the lovely owners Jess and Edie. DJ Armando Jovel set the vibe, spinning top 40 jams as customers grooved their way through a sparkly arcade of jewelry and eclectic vintage pieces.

The shop was buzzing with excitement throughout the evening as people enjoyed nibbles and drinks, and names were announced for the ten lucky raffle prize winnerswho scored popular pieces including our silver heart locket bracelet and our blue spike & rhinestone necklace.

Celebrity make-up artist Tasha Reiko Brown whose expertise and skills are usually seen on the faces of Jordin Sparks and Jill Scott, took to the mic as MC entertaining the crowd with her hilarious wit and off the cuff humor. Guests in attendance included everyone from celebrity stylist Melissa Meister to fashion bloggers Tamara B from Lil Miss Style and Erica from Sweets and Hearts.

Though the evening turned cool, the mood remained warm as we reflected on the faces of dear friends, customers, and baristas who have cheered us on, brewed amazing caffeinated drinks for us, and supported us in a thousand other ways that have kept us going throughout the last ten years.Thank you to all who attended and to all those who celebrated with us in spirit! We’re grateful, overwhelmed, and feel truly blessed to have been surrounded by so much love, laughter, and joy that night. The first ten years have been amazing. We can’t wait to see what the next ten will bring. Here’s to celebrating more milestones together with you in classic Jenny Dayco style!
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