The brand was established in 2004 after Jenny was encouraged by a friend to sell her bespoke jewelry at his exclusive vintage designer clothing shop on LA’s famous Melrose Avenue. Within weeks, her jewelry sold out and word about her alluring range of effortlessly stylish pieces quickly spread.
To meet customer demands, Jenny’s collection expanded across LA, appearing in several famously iconic boutiques, catching the eye of stylists and socialites eager to scoop up a bespoke piece. Soon, her recognizable craft began appearing in magazines and music videos as Hollywood celebrities and international musicians all began donning a piece of Jenny Dayco.
With an impressive and longstanding career in design, Jenny has seen her work grace the runways of iconic fashion shows and dozens of international magazines. Her signature pieces have since become a staple for the everyday lover of all things brave, sparkly and whimsical.
Since 2004, Jenny’s natural eye for creating bold, striking looks with her pieces has opened opportunities, working as a stylist in collaboration with celebrated photographers and talent. Her rebel attitude vision paired with her passion to showcase inclusivity is directly reflected through each style and look. Working closely with talent, Jenny’s keen sense of individual energy enables her to translate moods into personas, showcasing the talent’s level of confidence so they truly shine.
Talent styled by Jenny: Garcelle Beauvais, Laura and Vanessa Marano, Audrina Patridge, Ledisi, Crystal Reed, Willa Ford, Julie Benz, and Joanna Krupa.